Monday, June 04, 2007

The look: London 2012

London 2012 logo - like everything else, it's just one big, big mistakeWell, today the London 2012 Olympic Committee (or whatever they're called this week) unveiled the official logo for the London 2012 Olympic Games.

Christ.

In all honesty, I do not know the words to express how utterly confused and ugly this new logo actually is. It's horrific, busy, and draws the eye away from it. Completely opposing the inherent intentions of a logo. It just looks a mess.

So it sums up the whole London 2012 'affair' quite nicely.

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